Une vie de famille idéale
selon le célèbre catalogue de vente par correspondance des 3 Suisses, une institution française qui a délaissé son gros catalogue au profit de nouvelles parutions thématiques. Ils abordent ici la visite d'un intérieur idéal habité par une famille idéale (papa, maman, deux enfants, un garçon, une fille...où sont les chiens et les chats?) fortement inspiré des intérieurs scandinaves. Quand la grande distribution s'empare d'une tendance, on peut dire qu'elle est rentrée dans l'inconscient collectif. C'est en tout cas une façon d'innover dans la présentation des produits et de dépoussiérer un site qui pouvait sembler injustement ringard à certains, et personnellement j'aime beaucoup. Tous les détails ICI
An ideal family life
according to the famous mail order selling catalog 3 Suisses, a French institution that has abandoned its big catalog in favor of new thematic publications. They cover here a visit to a perfect interior inhabited by an ideal family (dad, mom, two kids, a boy, a girl ... where dogs and cats are?) heavily inspired by Scandinavian interiors. When mass distribution grabs a trend one can say that it's entered in the collective unconscious. This is certainly a way to innovate in products presentation and dust off a site that might seem unfairly cheesy to someone, and I personally like a lot. All details HERE
An ideal family life
according to the famous mail order selling catalog 3 Suisses, a French institution that has abandoned its big catalog in favor of new thematic publications. They cover here a visit to a perfect interior inhabited by an ideal family (dad, mom, two kids, a boy, a girl ... where dogs and cats are?) heavily inspired by Scandinavian interiors. When mass distribution grabs a trend one can say that it's entered in the collective unconscious. This is certainly a way to innovate in products presentation and dust off a site that might seem unfairly cheesy to someone, and I personally like a lot. All details HERE
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